How / When to Duplicate a Campaign
At Samplead, we run multiple campaigns simultaneously with different content to determine which is most effective. While one strategy might be very effective for one client, it may not work as well for others.
Running more than one campaign strategy is known as A/B testing. Often, the changes between campaigns are minor, making it easier to duplicate a campaign and then modify the necessary elements. If the only change is a small difference in the ICP, the content can even remain the same.
- From the Home Page, click on Campaign at the left hand side of the screen
- Scroll all the way to the right, click the three dots, and then hit ‘Duplicate Campaign’.
- You can then make changes to the duplicate without affecting the original campaign. Be sure to rename the new campaign.
