Mastering B2B sales development: expert insights and tips

The B2B sales landscape is constantly evolving and becoming increasingly competitive.

One of the first things that you should consider when marketing is behavioural economics.

The key to capturing your audience's attention may be in marketing psychology. Behavioral economics can make all the difference in the world when it comes to engaging potential customers and earning their trust.

It’s no secret that scarcity marketing works wonders for businesses. People always have this fear of missing out (FOMO), and it is what motivates them to act. Thanks to this FOMO, scarcity marketing gets to thrive.

Sometimes data just isn't enough for marketing success. You've studied all the research, you've followed the best marketing wisdom and you've built the perfect marketing funnel, but it's just not converting.

"Follow us!" "Come to this event!" "Download this!" Let's face it - we are in the business of constant persuasion. And, because of that, many companies believe they need to provide their audiences with rational reasons to do things, such as their technical superiority or business benefits.

Researchers at Stanford University have developed generative agents, computational software agents capable of simulating human behavior, exhibiting unique personalities, and interacting with each other. These agents employ an advanced architecture that enhances large language models (LLMs) and enables them to generate realistic behaviors based on experiences, providing exciting potential for applications in entertainment, education, and even sales automation. Despite limitations, generative agents outperform scripted and random agents in believability, showcasing their credibility and potential impact in diverse domains.

There is a massive BUZZ around the generative AI revolution , specifically around Text to image since DALL.E-2 is open to everyone.

Today, prospecting is a manual process that requires time-consuming personalization in order to stand a reasonable chance of obtaining a positive response